"How well are your Google ads truly working?"
We can help you reach your target audience
PAY-PER-CLICK ADVERTISING
Pay-per-click advertising is a crucial marketing strategy for businesses in today’s era, as it allows them to reach a wider audience and generate immediate traffic to their websites. By bidding on relevant keywords, businesses can place their ads on search engine result pages, social media platforms, and other websites, ensuring their products or services are visible to potential customers. This cost-effective method enables businesses to track their ad performance, adjust their budgets, and optimize the campaigns for maximum return on investment, ultimately driving growth and success in the competitive digital landscape.
Our Audit System
Before diving into the Google Ads account, the first step of the audit is reviewing business and account goals to ensure you understand what your focus and objectives are.
Having the right hierarchy can positively impact the amount of time required for managing campaigns and yield better data for decision making.
In most cases, we can quickly review your campaign settings and move on.
Are the ad groups align with each other and complement rather than compete?
It’s important to identify patterns and trends during the audit process.
Even if you rely on Google’s algorithm in determining the ratio to serve ads and use dynamic tools, it is dangerous to leave things on autopilot.
Landing pages are external to Google Ads, but have a direct impact on the performance of the campaign and influence the metrics you see throughout Google Ads.
As you work through the audit steps and spend time looking at the details compared to performance expectations and goals.